Rebranding
Strategy
Interior
The rebranding and re-positioning of the breakfast and drinks location in Kaunas, Lithuania.
Using old town bricks as a focal point, softness, fluidity, cleanliness, and minimalism shaped the rest of the space. To balance out the classy and feminine interior, the branding adds a masculine, modern, casual, and graphically vibrant atmosphere.
The breakfast and drinks concept is also visually present. The lemur, a diurnal and nocturnal animal, holds both the sun and the moon in its hands. Spheres of night and day form a dual symbol of vertical dots. They also represent the Braille letter B for the state of dreaming.
The overall goal was to create a flexible and conceptual branding system that serves the young, the old, the formal, and the casual.









