Another Bite
Branding
Strategy
Another Bite is Eglė Mascarenhas’ years–long collection of initiatives designed for food enthusiasts. From Food Club to Agency, all aim to communicate the profound love for food.
The brand's multidisciplinary focus led to the logo designed as a flexible system, not a fixed visual. Simple graphic attributes act as building blocks, allowing the logo to adapt for each initiative in a conceptual way.
The logomark is an ‘umbrella’ symbol that purposefully has white space beneath it. Enveloped in an ellipse of community, it embodies a table to be gathered around, food to be served, and new lanes to be opened. All under the multifaceted but very personal name.
The project inspired an essay on the dynamic elements within branding that also takes a deeper look at the project workflow. The project has also been published on The Brand Identity, Rawart Studio, and Logos.ai.
Read the essay here.
Other
These projects are smaller, use other media, or are self-initiated.

They represent alternative initiatives in-focus as well as add to the existing branding experience.
Letter B
Typography
Motion Design
Printed letters B were built into patterns, scanned and morphed into a shape-shifting animation gif.
Ragaujam Lietuvą
Logo Design
Post-Production
Logo design for a YouTube series hosted by Running Vita. The show traveled around Lithuania to learn more about its national cuisine intricacies.
I have also done post-production for these edited series adding graphics and some effects for entertainment purposes.
Watch series here.
YWAM
Social Media
Branding Elements
Instagram communication elements such as story format mockups, highlights visuals, typography and colour palette for YWAM Harpenden based in the UK.
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FUSY
Branding
Branding for a B2B AI tool Fusy.
Custom typography and a clean but playful approach were designed as a way to differentiate the brand from a common visual identity in the digital industry.
The project was shut down before it went live, therefore, was not fully developed.
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Glow Shop
Branding
Creative Strategy
Social Media
Glow Shop, a curated beauty store.
The positioning for the e-commerce beauty store is based on the pursuit of knowledge as the ultimate expression of beauty. For example, products selected by the founder MUA, are used on multiple clients to gather positive feedback before they end up in the lineup. The brand also aims to initiate research in its field.
Branding is inspired by precision, humanness, and their relationship. It follows minimal, clean aesthetics, focused on the quality of content, truth, and the care for human body.
To be opened in the beggining of the Fall 2024.
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Optic Illusions
Graphic Design
Self-Initiated
Visual experimentations that were later applied to the Brunch Bar project.
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FUSY Publication
Publication Design
Self-initiated
Due to the closure of the unfinished Fusy project, I decided to use the work I had done and turned it into a publication.
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6.5
Branding
Creative Strategy
Branding for a social initiative on period poverty in Baltic states.
The name stands for the average years women spend menstruating in their lives. It reflects the importance of the issue and highlights the lack of social interest in comparison to relevance.
I have created the branding for 6.5 which due to the faced difficulties, was never fully realized.
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Plane Spoon
3D
Self-initiated
Using Blender as a prduct design tool.
The idea celebrates the strong presence of imagination in the reality of a child through the playful tricks our parents pulled off.
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Local Podcast
Branding
Podcast
Self-initiated
A 10-episode self-initiated podcast.
It was inspired by my thinking out loud which I translated into a podcast setting.
Monologues on various creative and philosophical subjects were recorded in my room, edited, and then shared on Spotify.
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