Another Bite is Eglė Mascarenhas’ years–long collection of initiatives designed for food enthusiasts. From Food Club to Agency, all aim to communicate the profound love for food.
The brand's multidisciplinary focus led to the logo designed as a flexible system, not a fixed visual. Simple graphic attributes act as building blocks, allowing the logo to adapt for each initiative in a conceptual way.
The logomark is an ‘umbrella’ symbol that purposefully has white space beneath it. Enveloped in an ellipse of community, it embodies a table to be gathered around, food to be served, and new lanes to be opened. All under the multifaceted but very personal name.
The project inspired an essay on the dynamic elements within branding that also takes a deeper look at the project workflow. The project has also been published on The Brand Identity, Rawart Studio, and Logos.ai.
Custom typography and a clean but playful approach were designed as a way to differentiate the brand from a common visual identity in the digital industry.
The project was shut down before it went live, therefore, was not fully developed.
The positioning for the e-commerce beauty store is based on the pursuit of knowledge as the ultimate expression of beauty. For example, products selected by the founder MUA, are used on multiple clients to gather positive feedback before they end up in the lineup. The brand also aims to initiate research in its field.
Branding is inspired by precision, humanness, and their relationship. It follows minimal, clean aesthetics, focused on the quality of content, truth, and the care for human body.
Branding for a social initiative on period poverty in Baltic states.
The name stands for the average years women spend menstruating in their lives. It reflects the importance of the issue and highlights the lack of social interest in comparison to relevance.
I have created the branding for 6.5 which due to the faced difficulties, was never fully realized.